"Logo" means graphic signs, images, and symbols used by various organizations, businesses, and businesses to raise consumer awareness. A logo is a trademark associated with a particular brand.
However, this low barrier to entry means that most e-commerce niches are highly competitive, with many brands selling similar products at similar prices and using similar themes. increase. In a world where everyone is equal, how can you stand out from the crowd? Simply put, you should create your own brand. The process begins with designing your own logo. What do you think about how a Website Designing Company in India can help you?
What is a Logo?
This question may conjure up vivid images of the famous whooshing sound and a slightly bitten apple. After all, we all know what a logo is. A logo is a symbol or design used to identify a company or organization and its products, services, employees, etc.
In its simplest definition, a logo identifies. This is, among other things, how your company will be recognised and remembered. It also serves as the face of the company. The logo is also an opportunity to make a statement about your organization. Take Amazon, for example. The smiley arrow communicates that the company sells everything from 'A-Z' and also represents the joy customers feel when they shop.
Know Your Audience
Before you think about your design, it's very important to be clear who your audience is and what they want when they come to your store. The first thing to consider is your niche. What makes your store different from other sellers offering similar products? What aspects of your offering appeal most to your audience? It exudes certain personality traits that once you understand who your business's ideal customers are, you can design a logo that speaks directly to them.
Use Simple Icons
For those who don't know, the logo icon is the base icon for the entire logo design. Name-only logos are also available, but online sellers are encouraged to use icons to convey the message about their business to their audience. (See why Tip 1 is important?) The logo will be used primarily on his website, so it's important to choose an icon that can be easily resized and looks great on screen. In other words, if you make your icons too small, details will be lost when you scale them down to fit the screen. There are several ways to select an icon for the store. One option is to literally represent your business or company name to increase brand awareness.
Another option is to select the best-selling product icon. This works well if your store specializes in one particular thing, but it can also include an entire brand if you'd like to eventually expand to include other types of products. You can choose shapes or abstract symbols that convey a set of emotional properties instead of using literal objects. For example, triangles placed on the sides represent movement and action, while circles represent collaboration, mystery, and friendship, depending on how they are used.
Choosing Meaningful Colors
Like symbols, colours convey different meanings to the viewer. People unconsciously associate when they see different colours and, as a result, feel certain emotions that influence their behavior.
So it is (obviously) important to choose colours that have the correct meaning. The last thing you want to do is create a logo that tells your audience that your store is expensive and high quality when you're aiming for affordable products for the average consumer.
Before diving into the colour wars, learn about the psychology of color. Red, blue, yellow, and black-and-white are the most popular logo colors, but you can combine one of these with your own hue to distinguish it from other logos that represent your online store. Also, sometimes you don't want to use too many colors. Stick to two or three colour combinations at most to avoid creating a cluttered logo that overwhelms your audience. There are several graphic design tools that will show you the best colour combinations.
Experiment with Typography
Fonts play an important role in logos. especially if you choose soft colours or simple symbols. Each font has its own personality (starting to recognise the theme?) and can tell potential customers something different. The font mainly includes four types: serif, sans serif, script, and modern. Serifs are more traditional and classy, or choose a script if you want your audience to think of your product as festive and personalized.
Don't be Afraid to Experiment with Different Fonts Before Committing.
Experiment with different fonts in different sizes on your website. It's important that your logo's font complements that of your website copy so that your store looks like a cohesive brand. And above all, the logo should be legible. There is no design flaw worse than an illegible logo. When customers struggle to understand the text, they get frustrated and move on.
Seek Opinion
Give the logo sketch to a group (friends, colleagues, family, customers) and ask for their opinion. After a while, ask them to reproduce it on paper. That way, you can see how easy your logo is to remember.
Check out Competitors' Logos to Get a Sense of Current Trends
Before you start designing, take a look at iconic redesigns from brands like Apple and Samsung . Creating a logo will give you an idea of how a design change affects how people view your brand.
Conclusion
Logos have long been an integral part of any company. It looks like a simple image, but it is packed with so many functions. This article will teach you how to create a memorable, high-quality logo for your online store. The rest is up to you. Do it!
After all this, you might say, "Wow, that's a lot." We know how you feel. When you mention how much effort goes into designing a logo, it is not an exaggeration. Designers typically take weeks to complete all phases. So my final piece of advice is don't rush. Take your time and do the exercises outlined for each step. Your final design will reflect your hard work.
Are you searching for a Logo Designing Company in India along with a website designing company in India? Then FODUU is the best option for you, because at FODUU you can build an effective logo for your business at affordable rates.
Also Read: How a Well - Designed Logo Improve Your Branding?