Planning to Design or Redesign a Website to Represent Your Business Online?
So, you want to begin redesigning your website. Perhaps you recently changed your product or underwent a brand makeover. Any reason you remodel could be a huge success or a total failure. It can also be a time-consuming and tedious process, which is why every redesign must begin with a distinct vision and/or issue to address.
Your redesign will be more effective and the process will go more smoothly if you do a better job of establishing that goal right from the start.
In order to attract more visitors as their firm expands, many organizations choose to update their websites. Some businesses spend money on a website redesign as a component of a bigger re-branding effort. Whatever the motivation behind your company's interest in a website redesign plan, the project itself is a huge undertaking that must be done well given the importance of your website to your marketing and brand image.
In fact, according to recent research, 50% of consumers believe that a company's website design is essential to its overall brand. Your website's content is just as significant to many visitors as the goods you offer.
Do you know that Static Website Design Cost in India is lower than Dynamic Website Design Cost, because of functionality.
What is "Redesigning" a Website?
Redesigning a website is a process that seeks to enhance the user experience of a website, mostly through re-evaluating the current navigation, layouts, content, and technology stack.
Conversion rate optimization, technical performance optimization, and ensuring that your website is fully responsive across all devices, screen sizes, browsers, and operating systems should all be priorities during your redesign.
A great website redesign can increase your online revenue, help you attract more customers, and give you a chance to promote both your personal and professional brands around-the-clock. Let's discuss what factors and functions you have to keep in mind when you redesign your website.
- Set Goals for Your Website Redesign
What was the "why" behind the overhaul of your website? There should always be a valid cause for considering a redesign.
They aren't sufficient justifications on their own if you say, "Well, it's been a while since we've done one" or "My competitor just did a redesign."
Keep in mind that your website's functionality is just as important as how it looks. Be very explicit about your goals while redesigning your website, and connect those goals to observable outcomes. After that, let your team, designer, or agency know what your goals are.
For your own website, take into account the following data-driven objectives:
- To boost the volume of both visitors and visits (both are important as one visitor could visit more than once),
Benefits to Redesigning Your Website
Here are some such scenarios where your website might harm rather than benefit your company:
• Your website does not accurately portray your company's identity, mission, or the value you provide to clients.
• The goods or services listed on your website don't correspond to what you're currently providing.
• Since the website was created, your target audience has changed, as have their issues.
• Your sales team doesn't use your website to address inquiries from potential customers or provide them with pertinent information about your goods or services.
• Your website's design is stale, erratic, or doesn't simply appeal to your intended audience
• Your website's content is outdated and hasn't been updated in months or perhaps years.
• Your website's pages and articles attract minimal traffic.
• Your website's articles and pages get little to no traffic or conversions.
• The website's navigation is challenging to utilise and contains an excessive number of options.
• When consumers visit your website, it's unclear what you want them to do.
• Important pages have a low average session duration and a high bounce/exit rate.
• The website footer's copyright year is not current.
• Due to performance concerns, your website takes a long time to load or is getting punished by search engines.
• Your website is not among the more attractive ones when compared to those of your top 5 immediate competitors.
• If your website has more than a few of these problems, you should probably think about developing a website.
Points to Remember, While Redesigning a Website
Usability Evaluation
It's important for your website to be simple and easy to use, so it's worthwhile to invest some time in some basic usability testing.
- You should first list all of your website's most significant articles and pages.
- This knowledge should already be in your possession thanks to the earlier research you did.
- You may have hundreds of blog entries or dozens of case studies, but they almost certainly all share the same layout and components. To make things simpler, I prefer to organise existing posts and pages into templates.
Therefore, instead of examining each blog post or case study separately, you can simply group them into a template, such as a template for a blog post or a template for a case study, as appropriate.
Prioritize and Document Improvement
After finishing your analysis of the current website, you ought to have a list of problems and improvements that need to be noted and given the highest priority. Making a straightforward spreadsheet where each recommendation will reside is the best method to accomplish this.
Include the following information for each suggestion:
• A description of the action that must be taken to fix the problem
• The anticipated effects on conversions and your company goals
• The effort you anticipate it will require to do the task
• The kind of individual required to execute this task
• It's time to group the jobs for your website redesign into buckets based on where they fall on the effort impact matrix after you've created the whole list of things to do.
• An approach to categorizing jobs by the effort required to perform them and the anticipated impact on business objectives is to use an effort impact matrix.
Create a Brand Identity and Messaging
Make sure your desired identity, narrative, and unique value proposition are clearly apparent before creating the design and content for your new website. This will guarantee uniformity across the entire website. Any new visitor to your website should know exactly what you do, how it might help them, and why they should stay on your site rather than go to a competitor's. Using our homepage as an illustration What we do, what we have to offer, and how a visitor might get involved are all readily apparent.
Create Buyer Persona (s)
Your website is not just about you. It's not really about you, really. What's in it for me? is a question that all of your website visitors ask when they first arrive. How is this going to benefit me?
By basing the layout and content of your website on your buyer personas, you can speak to your visitors in their language.
An independent business traveler, a corporate travel manager, an event planner, a family on vacation, and a couple organizing their wedding reception are just a few examples of the five different buyer personas you might choose to target if you're a marketing manager at a hotel trying to attract new business.
Protect The Pages That are Optimised for Search Engines
Improving your website's analytic also requires getting found online. How can you boost new leads, conversions, or sales if no one can locate and visit your site? in order to create your new website with search engine optimization (SEO) in mind.
Make a 301 Redirect Plan
Speaking of 301 redirects, they are crucial for maintaining the traffic and link value connected to a particular website. Make a spreadsheet to keep track of and visualize your 301 redirects (old URLs vs. new URLs). After that, give this paper to a technical person for proper implementation.
Content & Sitemap
It's worthwhile to take some time to determine the appropriate structure for your new website before you start pushing pixels.
The internal links and the website's hierarchy in relation to the root can both reveal the structure of a website (also known as the home page).
It's a good idea to arrange related content together, both inside the navigation and by utilising sub folders (for example, portfolio pages may be put in a subfolder by adding /portfolio/ to the permalink structure, while blog posts on related subjects can be put in categories).
Additionally, you want to take note of the website's main content categories and types. You might even want to think about using a hub-and-spoke content architecture for larger websites with a lot of material by building pillar pages that link to other relevant pages on your website.
Perform a Keyword Search
Choose one keyword or topic for each page of your newly constructed website to focus on. After selecting the keyword(s), optimize your website pages using on-page SEO best practices. Additionally, think about adding new pages and content to your website that focus on those specific keywords and subjects that might be ignored on your current site.
Examine The Opposition
Even though we advise against worrying about your rivals, being aware of how you stack up can be beneficial. To get a report card on how well your website is working, first run it using HubSpot's free Website Grader tool. This diagnostic tool can also be used to assess the websites of your competitors so that you are aware of their advantages and disadvantages
Core Web Vitals and Performance
Your website must load quickly if you want to appear higher in Google's search engine results (SERPs), as website speed is now a ranking criteria for the search engine (Search Engine Result Pages).
As a slow website might be seen unfavourably, resulting in fewer conversions and greater bounce rates, it can also be a sign of whether or not users will make a purchase from you.
You can use a caching plugin, use a reputable hosting service, minify and combine CSS and JS, serve images in next-generation formats with lazy-loading enabled, and ensure that your code is clear and that the use of third-party scripts is kept to a minimum in order to make your website faster.
Select The Appropriate Programme
Selecting the best software to build and host your website is the last (but probably most crucial) step in the website redesign process. The software used to create, design, and publish a website is commonly referred to as a content management system (CMS).
The use of CMS software has several advantages. A content management system (CMS) may readily assist you in building a beautiful, useful website, regardless of your level of expertise in digital marketing or web development. The best CMS to choose for your company will depend on several factors, including what CMS you are already familiar with and the functionality your new website needs.
Redesigned Your Website with The Best Website Developer in India
It's not easy to redesign your website, but if you do it right, you can grow your company and compete in this increasingly digital world.
I hope this advice will be useful to you as you work to redesign your website. Feel free to contact me or leave a comment below if you have any questions.
Whew! You can now begin planning, designing, developing, optimising, launching, and analysing your new website. Use these seven steps to rebuild your website so that it draws in more people and turns them into paying clients.